Some colleges look at the amount of contact you've had with their institution and how you've interacted with them to determine how serious you are about attending.
If you're serious about getting into your top-choice college, it's worth paying attention to your demonstrated interest. You can increase your chances of acceptance by showing that you're truly excited about a particular school. And the best part is that demonstrated interest is one aspect of the college admissions process that many overlook. By focusing on this, you can set yourself apart from other applicants.
You can show interest in a college or university by:
Following and interacting with them on social media.
Opening and reading their emails and even clicking on the links inside.
Attend informational sessions and webinars, either in-person or virtually, to get your name on their radar.
Use your essays to reference specific things about the school, such as a class you're interested in, a campus event, or a professor you admire.
Applying Early Decision is the best way to show interest, but only if you're sure the school is right for you and money isn't an issue. This is BINDING.
Email the admissions officer over your area, but make sure you have good questions to email. You can find the admissions officer's information on the college's website.